Lake of the Ozarks Missouri Soccer and Sports Complex

PRESS RELEASE – FOR IMMEDIATE RELAESE
Tuesday, March 5, 2019 – Lake of the Ozarks, Missouri

Request For Proposal (RFP) for a “Destination Tournament Soccer Complex” site selection at the Lake of the Ozarks

The Lake of the Ozarks Convention & Visitor Bureau (CVB) and Tri County Lodging Association (TCLA) would like to encourage anyone interested submitting a proposal for a potential site for a destination tournament soccer complex (DTSC) in the Lake Area to please respond to the attached Request For Proposal (RFP).  The CVB and TCLA have been studying for quite some time, how we could bring additional visitors to the Lake of the Ozarks and increase the economic activity of the whole Lake Area. In 2016 the CVB completed a two-phase feasibility study conducted by Convention & Sports Leisure (CSL) on recreational complexes.  The study indicated the Lake Area could support a destination tournament soccer complex with 12-14 tournaments with 50-300 teams each weekend in the spring and again in the fall.  It is estimated that this would have a $75 million economic impact annually for the Lake Area.

Since the completion of the CSL feasibility study the CVB, TCLA and other local businesses and organizations have decided to move forward with exploring how a DTSC complex could be designed, built, and operated in the most efficient manner possible.  XO Strategic, a company owned by former Kansas City Chiefs Hall of Famer and former owner of the Jacksonville Jaguars Deron Cherry, and led by former Major League Soccer executives and youth soccer entrepreneurs, was engaged to operationalize the CSL study.  On December 4, 2018, XO Strategic rendered their report that concluded that the Lake Area had a unique opportunity to capitalize on the growing $18 billion youth sports industry by constructing a DTSC financed primarily from a proposed increase in the lodging tax at the Lake. The TCLA Board of Directors has approved a November 2019 election initiative that seeks a 3% increase in the lodging tax in Camden County, and a 1% increase in the lodging tax in Miller County. A 3% increase in the lodging tax in Morgan County will be voted on in the coming months.

At the suggestion of XO Strategic, an Advisory Committee was created consisting of 5 voting members: 3 community-minded business leaders from the Lake Area, and the current presidents of the CVB and TCLA.  The executive directors of both the CVB and TCLA serve as non-voting consultants to the Advisory Committee, and XO Strategic was again engaged to moderate the Advisory Committee and provide operational guidance and advice to the Committee.  At the direction of the Advisory Committee, XO Strategic has drafted this RFP and will be responsible for its administration through site selection for the Project.  XO is not a voting member of the Advisory Committee. 

This RFP is being sent to landowners, brokers and developers within the three counties that make up the Lake of the Ozarks region in central Missouri: Camden County, Miller County, and Morgan County.  The Lake of the Ozarks DTSC is described in detail in Chapter 3 of XO Strategic’s Project Plan & Analysis dated December 4, 2018 and available for download at www.lakesoccercomplex.com.

Download the Lake Area Tournament Soccer Complex RFP - Word Doc - PDF


The City of Camdenton and the Lake of the Ozarks Convention & Visitor Bureau (CVB) held two public meetings on August 20 & 21, 2018 to give the community an oppurtunity to learn about the possibility of a destination tournament soccer complex in the Lake Area.

There was a short presentation by the five-member team of XO Strategic, which is conducting the project analysis followed by an open question and answer period.  The public meetings were attended by residents, athletes, athletic and/or youth organizations, media, business owners and/or organizational and community leaders with an interest in a potential destination tournament soccer complex in the Lake Area.

The CVB and Tri County Lodging Association (TCLA) have been studying for quite some time, how we could bring additional visitors to the Lake of the Ozarks and increase the economic activity of the whole Lake Area. In 2016 the CVB & TCLA completed a two-phase feasibility study conducted by Convention & Sports Leisure (CSL) on recreational complexes.  The study indicated the Lake Area could support a destination tournament soccer complex with 12-14 tournaments with 50-300 teams each weekend in the spring and again in the fall.  It is estimated that this would have a $75 million economic impact annually for the Lake Area.

Since the completion of the feasibility study, the CVB, TCLA and the City of Camdenton have been working with Mr. Greg Cotton, the recent CEO of Sporting Kansas City, and his firm XO Strategic to complete the project analysis to determine if the Lake will indeed support the specifics for this enormous opportunity.

The following members of XO Strategic were present at the public meetings:
Deron Cherry, Managing Partner of XO Strategic
Shane Hackett, Partner, XO Strategic
Greg Cotton, President and Partner, XO Strategic
David Ficklin, Sports Complex Design and Construction Expert, XO Strategic
Paige Perlik, Partnership Expert, XO Strategic
Vincent Gauthier, Development Expert, XO Strategic
XO Strategic Bios

Download Final Lake of the Ozarks Tournament Soccer Complex Report (12-18-2018) - Final Lake TSC Report

If you were not able to attend the public meetings, you can watch the August 21st meeting below.